Over the course of this week, Instagram users have started seeing sponsored campaigns appear in their timelines. Instagram has indeed introduced advertising on its platform. Only major advertisers, such as prestigious brands, are allowed to submit ads, as the company wants to preserve an air of prestige for its app. At the same time, Instagram has introduced a new ad format for advertisers, the Carousel, which lets several images be displayed without making users scroll down the page, simply with a “swipe” to the left.
And what about you, what is your opinion on these new ads on Instagram?
